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Writing for Publication Ray James, Betty Durston

Introduction
Many health promotion practitioners would like to share the results of their
projects with their peers by publishing in a health-related journal. However,
some do not feel confident about submitting material for publication because
they have not been trained as researchers or writers.
The purpose of this article is to assist these practitioners to prepare a
manuscript for publication. It provides general guidelines, shortcuts and
tricks of the trade. After reading it, health professionals who have not previously
published should be more confident in attempting to write for publication.
Why write for publication?
Why would anyone want to endure the stress of writing for publication? As
Margaret Smith stated in her keynote address at the 15th AAOT Conference in
Sydney in 1988, "Writing is a dreadful labour". But, she continued to say
that it is important because it is "the means by which others judge the profession".
[1]
Participants in our workshops on Writing for Publication have identified
a number of reasons for publishing. Writing helps to consolidate thoughts
and ideas. It provides an 'end point' to a project or program. Publishing
helps to communicate knowledge and builds a theoretical base for the profession.
It also enhances personal and professional esteem, furthers career prospects
and can even earn money. The question then is: why aren't more practitioners
submitting articles for publication?
The basic fact is that most community-based practitioners do not feel confident
in their ability to write for scientific journals. The reason for this may
be that they have not been trained to be researchers or writers. By analysing
the steps involved in writing and the experience gained in helping others
prepare manuscripts, we have formulated some basic guidelines that will help
a practitioner to develop a manuscript for publication.
Guidelines

1. Read
The single most important thing you can do in preparing to submit a manuscript
for publication is to read professional journals for content and style. Analyse
them carefully to determine which subjects are currently of interest and which
research topics are generating discussion. Be aware of the writing style,
the technical language, and the level of detail. Pay careful attention to
the introduction section in each article where the authors review the literature,
and remember the names of contributors and their fields of interest.
Professional journals help create a network for everyone in the field, what
Rogers has called 'the invisible college'. [2]
You should read regularly several journals in your own field and at least
two from related fields. Usually you will receive journals associated with
your professional membership and you should make arrangements with a library
(or with other professionals) to receive the contents page from relevant publications.
Read these contents pages and select for photocopying any article relevant
to your line of study. This serves three purposes: 1) you can keep the article
with you and read it in your spare moments e.g. while waiting for an appointment;
2) you will feel free to mark it; 3) you can keep it in a special file for
papers on a specific topic. The last two points will greatly facilitate the
process of writing an article.
Mark articles with a pen while reading. Using a fluorescent marker to highlight
every important point in an article is not recommended as it can slow down
reading rate, but it is helpful to tick, circle or underline a word or important
phrase while you read. As you become familiar with concepts and technical
language your reading speed will increase.
It is useful to set aside a two to three hour period at least once a week
to read the current literature. Some people are able to do this at work; others
have to set aside an evening or Sunday afternoon. When you have finished reading
an article there is one more important thing to do: create a bibliography
card for it.
Index cards (3x5 inches) are perfect for this purpose. Decide on the reference
style you will use most often and do your cards in that format. The Australian
Journal of Public Health, the Health Promotion Journal of Australia
and the Medical Journal of Australia use the Vancouver System. [3]
In this system, references are numbered consecutively in the text and then
listed at the end of the article. If you are following the Vancouver System
your cards should look like this:
Author's last name and initial, (up to three authors, then use et al.) Title
of article. Journal year; vol. (issue):page numbers.
For examples see references this issue.
You may like to put a few notes about the article on the back of your bibliography
card and you may find it helpful to colour-code different subjects or aspects
of your professional reading. File the cards in alphabetical order by author
in a file box. Over the next few years this will provide a record of your
reading and the foundation for all your writing.
When you have organised your reading program you are ready to start thinking
about your written contribution.
2. Design a study.
While reading the journals you will frequently come across an article or
study that interests you. These articles may give you ideas for an intervention,
an evaluation or a research study. Keep a notebook handy to sketch out your
ideas. Once you determine whether your contribution will be a description
of a program or technique you are using, an evaluation of an intervention,
or a pure research investigation, you will need to design your study. It is
not the purpose of this article to describe appropriate research or evaluation
designs. There are a number of excellent books on the subject.
Do not be discouraged by accounts of expensive, long-term, controlled experiments
conducted at universities. Health journals are also interested in practical
applications of theories in field settings. Single case studies with pre-
and post-intervention measurements can be very useful. Descriptive studies
and position papers are also published regularly. A good example of a descriptive
study is the article on 'Palliative care: views of patients and their families'
published in the British Medical Journal. It is also possible to take
data from a larger survey and reinterpret part of it. A good example of this
is an article by Chetwynd on the attitudes of New Zealanders to health care
policy. [8]
It is important to think through your study: decide which questions you will
address; how you will analyse the data, and how you will present the results.
Keep careful records of your intervention and report exactly what you did.
3. Use a standard format for writing the article
Once you have completed your intervention, your study or your evaluation,
you are ready to sit down and write. Or are you? The problem is: Where to
begin? Who to write for? How long the article should be and what form it should
take?
Start by selecting an audience and a title. Deciding on the audience helps
to define the language and style of the article; the title limits the topic
and creates a framework for discussing your study. This technique will help
you decide what to leave in and what to omit.
After choosing a title, brainstorm what you want to cover in the paper or
presentation. You can do this by writing the following section titles on a
blank page and putting all your ideas on the page. Next choose the key points
for each section and prioritise them.
Introduction [Review of the Literature]
Methods
Results
Discussion
Conclusions/Recommendations
The Introduction gives the reader some background to the problem or
issue being investigated. The Introduction usually contains a review of the
literature relevant to the issue being discussed. This is an important part
of the article because it allows you to acknowledge the work already done
in the field, to combine or reinterpret previous research and to initiate
discussion of important issues.
In the Methods you will describe the number and nature of the subjects,
the methods and instruments used, when the measurements were taken and the
procedures followed. Good examples of method sections are contained in a paper
on the evaluation of a dry-chemistry analyser and in a survey of recent graduate
dietitians. (9, 10)
The Results section should be short and to the point. Do not discuss
the results or interpret the data in this section; save that for the Discussion.
In the Results section you may use tables or graphs to illustrate the data.
Explain the data in plain language and avoid repetition of information that
appears in tables and graphs. The Results section is often the shortest part
of the paper. A good model for the Results section is a paper by Lefebvre
et al. (11)
After describing the results, Discuss issues raised by the data. This
will be the most interesting and creative part of the hole process. This section
provides an opportunity for discussion of any confounding variables, bias,
or problems encountered in the study that might qualify the results or their
implications.
The discussion of results will lead directly to your conclusions or
recommendations. Although there has been a reluctance on the part of many
scientists to make recommendations from data, it is important for health professionals
to end their articles with specific recommendations for action rather than
just a call for more research. Journals such as The Journal of the American
Dietetic Association and the American Journal of Health Promotion
now require authors to end their articles with suggestions for applying the
results in practice.
4. Write
The first step is to set aside at least two or three hours of uninterrupted
work. It seems to take most people 15-30 minutes to really warm up, to get
the words flowing and to develop a theme. It takes several hours to really
make progress on an article. If you allocate too little time for a session
you will probably need to start from the beginning the next time. If you are
serious about writing for publication you will need to set aside at least
one evening a week and probably one afternoon (or evening) on the weekend.
Most community-based health professionals are paid to implement programs,
not write papers, so much of your writing will have to be done in your own
time.
Adhere to your outline and don't wander off the topic. Get the first draft
done and then, if necessary, make revisions to your outline. Don't try to
say everything; confine yourself to what is relevant to your audience.
If you have copies of relevant articles you can refer to them, reread them,
and cross-reference data. As you write refer to the articles for examples
of style, language and vocabulary. You may also need a work-place where material
can be left for a few weeks while working on early drafts of your article
Arrange to write in a place where there are few distractions.
It is essential to type your first draft or have the draft typed. If possible,
use a word processor. The real benefit of word processing is that text can
be changed, words or sentences can be added or deleted, and paragraphs moved
without having to retype the whole page. You do not have to be a good typist
to take advantage of a word processor. You will so-on find you can type faster
than you can write longhand and when the paper is completed you can go back
and correct misspellings and typographical errors. Most word processing packages
have a spell-check facility.
When you have finished your first draft, leave the paper for a few days before
revising it. Once you have completed two or three drafts and you think you
have a good, readable story, get someone else to read it.
Those who review your paper should be people you trust and who know something
about the topic. It may be difficult to accept criticism of your work but
it is vital to listen to suggestions. Most scientific papers require several
drafts and at least three major revisions. On the other hand, you cannot revise
indefinitely; there comes a Lime when you must stop writing and submit the
article for review. When you feel that your paper is almost ready to send
to a journal ask someone who does not know about your area of study to read
it. This person should be able to understand what you are trying to communicate
and find it interesting reading. These final comments will help polish the
paper.
The best tools for improving your writing style and grammar are a dictionary,
a thesaurus, and Strunk and White's The Elements of Style. "Aim for
brevity in your writing. Omit needless words ... Vigorous writing is concise.
A sentence should contain no unnecessary words, a paragraph no unnecessary
sentences.[12]
5. Footnotes/References
Footnotes are usually not appropriate for articles in scientific journals.
You should be able to explain everything that is necessary in the body of
the text. However, ideas, facts or quotations taken from someone else's work
must be referenced. Some authors write a paper and then go back and add references;
some find it easier to make a list of the references as they write.
Type the author's name and the date of publication in the text. Do not attempt
to replace author's names with reference numbers until you have completed
all revisions and you are nearly ready to submit the article. At this point
take out all the relevant bibliography cards from your file and place them
in order. References should then be typed on a separate page in exactly the
style used by the journal to which you are submitting your article.
6. Abstract/Summary
The abstract or summary is important as it may be all that most people ever
read of your paper. The abstract should provide a concise description of your
study. Writing a good abstract can be difficult and it may be useful to examine
a few published abstracts to find a suitable model. A good example is the
abstract for an article written by Wilson et al. [13]
An abstract should contain between 200 and 300 words and the following features:
- the first sentence states the purpose of the study;
- the methods are briefly described;
- key results are presented;
- main conclusions are given and
- recommendations are outlined.
Some authors find it useful to write an abstract before beginning
the paper. This provides an outline and defines the content of the paper.
If you do this you will probably need to revise the abstract when you finish.
7. Send it in
When you are satisfied with the content and presentation of your paper, re-check
the journal's guidelines for submitting manuscripts. Be sure to include a
separate title page letter and a covering letter to the editor. It is useful
to write a short paragraph explaining the importance of your paper and the
implications of your study. This will help the editor decide who should be
asked to review your paper. The Medical Journal of Australia has published
a paper on the 'Uniform requirements for manuscripts submitted to biomedical
journals' and Day's book, 'How to write and publish a scientific paper',
may also be helpful. [14, 15]
It usually takes 8 to 12 weeks for a paper to be reviewed. If you have not
received a reply after three months, contact the journal editor and ask about
the status of your paper. Remember that most reviewers volunteer for this
job and they may have other papers to read in addition to their normal
workload. When a paper comes back to you, your peers will have decided that:
- it is accepted as is (very rare);
- it is accepted with minor revisions (about 20%);
- it needs some major revisions (about 50%);
- it is rejected (30%).
There are three main reasons for rejecting a paper: inappropriate subject
or style for the journal audience; poor writing; or failure to follow the
journal's guidelines. If your paper is accepted 'with minor revisions', make
these changes as soon as possible and return it to the editor. If the paper
needs major revisions, try to do what the reviewers have asked and return
the paper with a list of the changes you have made. If you are unable to make
all the suggested changes, or if you think the referee has made a mistake,
write a letter explaining your point of view. If there is any request you
do not understand, contact the journal's editor or manager and request more
information.
It usually takes at least six months for an article to be reviewed, revised
and accepted and at least another six months before it appears in print There
is usually no way the process can be rushed and the editor will not appreciate
too many telephone enquiries.
Conclusion
The purpose of this article is to stimulate your interest in sharing your
work with others through publishing in health-related journals. If you have
something interesting to say and are prepared to have others help you revise
the drafts, you should be well on your way to a successful experience with
writing for publication.
Good luck with your writing. We hope you find it enjoyable and satisfying.
Acknowledgements
This paper is based on a workshop on Writing for Publication that has been
developed by one of the authors. An earlier version of this paper appeared
in the Australian Occupational Therapy Journal. [16]
Ray James MA MPH EdD
Senior Research Fellow
National Centre for Research into the Prevention of Drug Abuse
Betty Durston BAppSc DipEd PostGradEngl (Joumalism)
Coordinator Information and Publications Section
Health Promotion Services Branch, Health Department of WA
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