Australian Health Promotion Association

Ben J. Smith
Editor-in-Chief, Health Promotion Journal of Australia and
Department of Health Social Science, Monash University

The opportunity I have had in recent years to facilitate a number of training courses with health promotion practitioners, has affirmed the value that many place upon evaluation in program management, and provided insights into the perceived benefits, costs and risks that this may entail.

As might be expected, course participants can readily identify the benefits to be