by Natalie G. Robinson, Katherine M. White, Ross McD. Young, Peter J. Anderson, Melissa K. Hyde, Susan Greenbank, Julie Keane, Toni Rolfe, Paul Vardon and Debra Baskerville
Issue addressed: Differences in the behavioural, normative and control beliefs of young Australian sun-protectors and non sun-protectors are analysed using a theory of planned behaviour belief-based framework.
Methods: A questionnaire assessed the sun-safety-related beliefs and perceptions of a Queensland sample (n=858) of young people aged between 12 and 20 years. Two weeks later, participants reported their sun-protective behaviour for the previous fortnight.
Results: The study found that clear differences emerged between sun-protectors and non-protectors on underlying normative and control beliefs related to sun-safety behaviours (but not behavioural beliefs). Specifically, sun-protectors were more likely to believe that their friends and family think they should perform sun-protective behaviours. Sun-protectors were also more likely to perceive that a range of motivating factors would encourage them to perform sun-safety behaviours. Finally, non-protectors were more likely to report forgetfulness and laziness as barriers preventing them from performing sun-protection behaviours than sun-protectors.
Conclusions: Findings indicate that future interventions should target young people’s normative and control beliefs related to sun safety.
Key words: sun safety, theory of planned behaviour, beliefs, young people
Health Promotion Journal of Australia 2008;19:45-51
So what?Targeting the normative and control beliefs of young people in relation to sun protection is important to encourage an increase in sun-safety behaviours in these high-risk populations.